Shiplog
A public changelog that ships itself.
Connect your GitHub repo. Every week, shiplog turns your merged pull requests into a customer-facing entry, publishes it to your own branded page, and sends an opt-in digest to your users.
No claims about conversion lift or retention — shiplog does one specific thing well, and the public page you can see above is a real shiplog for shiplog itself.
Weekly drafts, one-click publish
Shiplog reads your merged PRs, drafts a human-readable weekly entry, and queues it for you. You review, tweak if you want, and publish — or set it to auto-publish after 48 hours.
Public, indexable, branded
Your changelog lives at your own shiplog subdomain with your key color and mark. Semantic HTML, JSON-LD, RSS feed included. Your users and search engines can actually find it.
A retention channel you own
Opt-in weekly email digest to your users, plus a tiny embed badge you can drop into your app to show 'what's new' without adding a third-party feed.
Questions
What does shiplog need access to?
A read-only GitHub personal access token with the repo scope, plus the owner/name of the repo you ship from. We only read merged pull requests; nothing we do writes to your code.
How does it decide what's new vs improved vs fixed?
The drafting model reads each PR's title, body, and labels. Labels like feature, bug, enhancement are strong hints; titles and bodies are the deciding signal. A PR can also land in no section if its purpose isn't customer-facing.
Can I edit a draft before it publishes?
Yes. Every weekly draft has a 48-hour review window. You can rewrite any entry, drop ones that aren't user-facing, or hold the whole week. If you don't act, the draft auto-publishes.
What if nothing was merged that week?
You get an honest "no merges this week" draft, which you can publish or skip. Shiplog never invents work that didn't happen.
Does this replace Canny, Productboard, or FeatureBase?
No. Those tools focus on collecting user feedback and managing an internal roadmap. Shiplog focuses on telling your users what you already shipped. Different job. They can coexist.
What happens if I cancel?
Your published page stays in read-only mode for 14 days with a renew link, then freezes but preserves all history. We never hard-delete published entries.